Over the coming weeks, Muriel Wines will be present at some of the most important international wine trade fairs, a key opportunity to continue driving our commercial activity and strengthening relationships with professionals from different markets.
These events will be the setting for the presentation of the new vintages of our wines, together with two strategic projects that mark the evolution of the company: the restyling of the Viña Eguía brand and the launch of the new El Gran Jefe range, aimed at the Retail channel.
The restyling of Viña Eguía represents a brand renewal that goes beyond a change in image and packaging, incorporating new wine styles that reinforce its distinctive character. Through this brand, with Rioja as the main focus, Muriel Wines expands its portfolio into some of the most prominent Designations of Origin, such as Rías Baixas, Ribera del Duero and Rueda.
Within Rioja, a new category is being introduced that highlights the most relevant grape varieties of the appellation, with limited-edition wines in which origin, vineyard work and winemaking expertise come together to create particularly distinctive wines. In line with evolving consumer preferences and growing demand, Muriel Wines also launches its first semi-sweet white wine from Rioja, made from Malvasía and Viura.
Meanwhile, El Gran Jefe is introduced as a new range aimed at the Retail channel, featuring bold, high-impact packaging and a collection of wines designed to appeal to different consumer profiles and stand out at the point of sale.
Events such as Barcelona Wine Week, Wine Paris and ProWein Düsseldorf bring together producers, distributors, importers and opinion leaders from all over the world every year.
Muriel Wines will be present on the following dates:
- Barcelona Wine Week · February 2–4, 2026 Hall 1 · B511
- Wine Paris · February 9–11, 2026 Hall 6 · J237
- ProWein Düsseldorf · March 15–17, 2026 6D40
If you would like to schedule a meeting during any of these trade fairs or learn more about our new vintages and projects, please do not hesitate to contact us.
We will be delighted to welcome you and share our upcoming launches with you.
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